FREE VIDEO TRAINING · CLIENT CREATION

Why Being a Great Coach Isn't Enough to Build a Successful Coaching Business

Your clients value your coaching. But finding the next client still feels uncertain. This lesson looks at why those two things can happen together, and how to work out what needs your attention.

With Matt Jope · Business coach · Coaching full time since 2018

Watch the lesson, then use the exercise below to review your last 30 days.

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THE IDEA TO TAKE INTO YOUR BUSINESS

Coaching and client creation need separate attention.

Becoming a better coach can improve the help you give your clients. It doesn’t automatically make suitable people aware of you, explain your offer or start the conversations that lead to paid work.

In this lesson, I share the assumption I made about my own qualifications and examine three beliefs that can leave capable coaches struggling commercially.

The useful question is where your business needs work now: your coaching, your client creation skills, or your follow-through.

THREE ASSUMPTIONS TO EXAMINE

Which of these sounds familiar?

“If I become excellent at coaching, clients will naturally come to me.”

Expertise matters. Suitable people still need to discover you, understand what you help with and have a reason to explore working together.

“More coaching knowledge is the best way to grow my business.”

Another qualification may be useful. First, check whether it addresses the problem you actually have, such as too few conversations, an unclear offer or follow-up you haven’t sent.

“I know how to create clients, so I’ll do what’s needed.”

Knowing the next step and taking it consistently are different things. Notice where hesitation, discomfort or avoidance interrupts the work.

PUT THE LESSON TO WORK

Look at your last 30 days.

Take a piece of paper and divide it into two columns. Record what you actually did, using your calendar and messages to help you remember.

COLUMN ONE

Coaching

What did you do to deliver or improve your coaching?

Client sessions and supervision
Training, reading and studying
Programme development
Practising your methods

COLUMN TWO

Client creation

What did you do to create opportunities for paid work?

Conversations with suitable prospects
Follow-ups with interested people
Invitations and sales conversations
Offers made and paying clients enrolled

What does the comparison tell you?

Look for the point where progress stops. Are there too few conversations? Do interested people hear a clear offer? Or is there a specific action you keep postponing?

Choose one action that addresses what you found, and put a time in your diary to do it.

CLIENT CREATION BREAKTHROUGH SESSION

Let’s look at what’s
happening in your business.

Bring your offer, a recent conversation or the action you keep putting off. We’ll review your situation, identify the likely constraint and choose a practical next step.